Elm Grove Police Department campaign of Slower is Better
Crash Percentage
Interesting way of translating speed to a palpable inconvenience. Three of three of the ads are:

[speed] Days in hospital bed
Chance of crash: [speed]%
Accident bills: $[speed],000


As someone who has been involved in a rear-end collision can appreciate this clever campaign. Via


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Posted by Dave on January 4, 2010 | Permalink & Trackback