Click It Or TicketAcross the US, spring marks the start of the safety restraint campaign. The “Click It Or Ticket” slogan appeared on highway variable message signs and radio and television advertisements. During my daily commute, I passed three signs that reminded me to “Buckle Up”. Although the official enforcement campaign is over, and there are no reminders on the digital billboards, occupant safety and enforcement is always on-going.

The US has taken a monetary penalty approach to getting passengers to use their seat belts. The US DOT and National Highway Traffic Safety Administration also continue to promote restraint and other vehicle safety on the roads. There is also a Traffic Safety Marketing site with free resources for running your own campaign.

Across “the pond” in the United Kingdom, awareness has taken a life-saving focus.

Embrace Life

The Sussex Safer Roads Partnership is campaigning for occupants to “Embrace Life” and realize the importance of wearing a safety restraint. The “Embrace Life” video has been seen by millions of people throughout the world, with no monetary penalty.



Related:
Distracted Driving
Speed Limit Reduction Ads
NAVY Seat Belt Commercial

resqme_partsWe have several ResQMe utility tools to give away.

The ResQMe is a simple, compact and easy to use device for escaping from a vehicle. I have personally used a ResQMe for gaining entry into vehicles when vehicle doors are jammed and the occupants are entrapped and unconscious.

The window punch spike easily shatters tempered glass on the side windows of a vehicle. As with other safety devices, the ResQMe also has a safety belt/restraint cutter built in. I never have had to use the blade, but I can attest to the window spike/punch performing as advertised.

Below is a brief video of the window punch in action.



ResQMe PunchThe LifeHammer is the older cousin of ResQMe. Both devices punch through the side windows and slice through an uncooperative seat restraint, but the ResQMe is smaller and can attach to a key ring or any place with a zip tie.

There are similar tools on the market, but the ResQMe is compact, reusable and attaches anywhere.

The ResQMe is a simple and easy to use device that can be secured on every emergency vehicle in your fleet and put in every one of your household vehicles. As with any device, ensure that everyone in your department/family knows where the rescue utility is located and how to use it.


We have several (new) ResQMe devices to give away - please complete the form (expires July 31, 2010) and we will mail the tools to the winners.

If you don’t win one from us, they are also available on Amazon.com (two pack).

Related:
PowerFlare LED Give-away